Information: Captiv8 were given the task to improve the overall mechanic, functionality and drive people to the auction site. Captiv8 created an ebay-like system where users could register, bid and purchase the property voucher through a self contained system. They were also able to watch, bid daily and track their status. The site launched to 1.2 million EDMs on its first day, as well as exposure across the entire Fairfax Digital network.
What's best, 100% of bid proceeds were dontated to RSPCA and Canteen.
Role: Campaign strategy, UX, design, development.
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(+61) 2 8002 1918
Kenneth Street, Bondi Beach NSW 2026
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