Information: This concept was designed as an engagement promotion to grow ESPNs FB fan base and get viewers watching the NBA Finals on ESPN. Through a simple and seemless one page mechanic NBA & ESPN Sports fans could predict game and player stats and if they got them right, win great prizes. A key to the success would be to entice viewers to watch games and track their progress, with bragging rights to friends helping to steer the viral component.
Role: Strategy and planning. Design and concept development. Production
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