Information: Captiv8 had lots of fun with MyCareer's Job Flip promotion doing everything from design & development to campaign strategy.
The promotion had two entry points; one for the main prize of $5,000 and the other for one of many weekly prizes such as MacBook Pro's, $1,000 Flight Centre Gift Card's or $1,000 Westfield Gift Cards.
To enter the main prize, consumer simply had to enter their name, email & current job title. They were then transferred to the weekly prize page where they were prompted to use the 'Job Flip Generator' which would create a random fictional (apologies to any actual Lead Poppycock Practitioner's) job title which they would share through Facebook, Twitter or email.
Role: Campaign strategy, design and development
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