Role: Design, Direction & Production
Information: Iconic Sydney landmark, Luna Park has launched a new TV branding campaign. Filmed and produced by Captiv8, the new creative invites viewers into the magical and somewhat surreal world of Luna Park where anything is possible.
Role: Producer, Director, Editing, Compositing, Smoke Grade, Audio Mix, Sound Design
Information: Working with our good friends at 9, Captiv8 produced the live action shoot and graphics for the Hahn Pioneering Beering campaign.
Role: Design, Direction and Production
Information: Captiv8 was briefed to come up with creative that shows alcohol free colgate plax is not harsh. Utilising scripts, storyboards and animatics to show the idea captiv8 then created a treatment and produced the TVC. Filmed on the Northern beaches all post production was completed in house at captiv8 HQ.
Role: Creative, Treatment, Director, Producer, film, edit, VFX & Post smoke compositing, grade.
Information: Working alongside Mediacom & Play, Captiv8 lept at the chance to flex their digital & broadcast muscle and be at the forefront of utilising Kinect technology to really push what can be done to both engage & entertain.
Along with creating the interactive screen, Captiv8 also produced 5 short films showcasing some of Australia's premier Rethinkers and what they've been able to accomplish within confined spaces.
Role: Design and development of interactive Kinect application, screen content
http://www.captiv8.com.au/projects/VWupReThink
http://www.captiv8.com.au/projects/hepc
http://www.captiv8.com.au/projects/JobFlip
Information: Working for Mediacom in Sydney Captiv8 produced 5 short films showcasing some of Australia's premier Rethinkers and what they've been able to accomplish within confined spaces. These films worked within an interactive Kinect Captiv8 also created working alongside Mediacom.
Role: Creative, Treatment, Director, Producer, film, edit, 3D, VFX & Post smoke compositing, grade.
http://www.captiv8.com.au/projects/VW-Kinect-Interactive
Information: Captiv8 had lots of fun with MyCareer's Job Flip promotion doing everything from design & development to campaign strategy.
The promotion had two entry points; one for the main prize of $5,000 and the other for one of many weekly prizes such as MacBook Pro's, $1,000 Flight Centre Gift Card's or $1,000 Westfield Gift Cards.
To enter the main prize, consumer simply had to enter their name, email & current job title. They were then transferred to the weekly prize page where they were prompted to use the 'Job Flip Generator' which would create a random fictional (apologies to any actual Lead Poppycock Practitioner's) job title which they would share through Facebook, Twitter or email.
Role: Campaign strategy, design and development
http://www.captiv8.com.au/projects/VW-Kinect-Interactive
http://www.captiv8.com.au/projects/hepc
Information: Working with 9mm, Mi9, Mediacom to produce an industry first for NSW Health. We collaborated to create an interactive video where online users can 'Enter a Party' and choose between various scenes that raise awareness on the risks of Hepatitis C throughout. This type of interactive video campaign was a first for NSW Health and utilised Facebook connect, immersive and at times confronting scene play.
Captiv8 in conjunction with 9mm are continuing to work with Mi9 and partners, always looking for new ways to engage.
Role: Direct and produce user journey and all live action content
http://www.captiv8.com.au/projects/VW-Kinect-Interactive
http://www.captiv8.com.au/projects/JobFlip
Information: Working with 9mm, captiv8 created the TVC and print campaign to launch the sleek looking L series. Model, Presenter Erin McNaught stars in the TVC and worked with captiv8 to bring this campaign to life.
Role: Treatment, Director, Producer, film, edit, VFX & post smoke compositing, grade, music composition, print production
Information: Captiv8 traveled through Europe where we captured this campaign for Musica Viva. Filming on location in Leipzig, Berlin and Frankfurt. Musica Viva's 2012 season brings the sounds of European artists to Australia.
Role: Creative, Treatment, Director, Producer, film, edit, 3D, VFX & Post smoke compositing, grade.
Information: This concept is a humungous campaign for the new Sharp Aquos range. This campaign is designed to support the Aquos LCD TV range with 3 x TVC's in Australia and New Zealand plus a competition spot and 80" TVC spot. Captiv8 worked on creative and produced all 5 spots in house, all compositing was done in house on smoke. Captiv8 also produced the print campaign. A Ginormous campaign for Sharp.
Role: Creative, casting, film, edit, VFX & post smoke compositing, music composition, print production.
Information: Working with Val Morgan we created a 30 second TVC which focuses on the ease of use of Oovie. The quirky design and animation approach really fits with the unique Oovie product offering and brand personality.
Role: Concept, design, animation and all post production by Captiv8.
Information: Working with Val Morgan we created series of 4 x animated ID's to be used in cinemas to highlight Hoyts Live Experience across 4 genres – Music, Culture, Kids and Sport.
Role: Concept, design, motion graphics and all post production by Captiv8.
http://www.captiv8.com.au/projects/WATTYL_WG
Information: We created a campaign which complimented Coke Mother's exisiting advertisng campaign by developing this series of TVCs which ran during the Australian Contender on Fox8. Working with their agency we conceptualised and created 3 3D stick men animations, providing a 'Mother Of An Energy Hit'.
http://www.captiv8.com.au/projects/Mother_design
Information: The Always Win website is the primary mechanic for Optus’ millions of prepaid customers to win prizes every time they recharge. With our role extending from strategy to UX to technical direction, Captiv8 plays a key role in the development of this major property in-line with Optus’ business objectives.
Role: Concept development, user experience (UX) architecture, animation, technical direction & development (Flash, Javascript & Coldfusion), sound design.
http://www.captiv8.com.au/projects/OPTUS_BROADCAST
Role: Broadcast Production
Information: As part of Stayz.com.au's end of summer promotion, Captiv8 created a microsite that housed a competition for the ultimate get-together in one of 5 premium holiday rentals located around Australia. Users were encouraged to invite family & friends, inspiring those to book on Stayz.com.au. Accompanying the competition was a Daily Deals component, to encourage holiday seekers to rent properties for their next trip, based on cheaper accommodation.
Role: UX, Design, Technical Consultation, Payment Gateway, Admin for Database, Front-End Production, EDM Build & Management.
Information: Captiv8 was selected by Tropfest to produce the trailer for the 2012 festival, telling the narrative of a man struggling to find the right idea; a process with which many a filmmaker or Tropfest entrant would no doubt identify.
Festival director John Polson said they were impressed with this year’s trailer. “It captures the whole ethos of Tropfest, that it’s about the idea and and the power of creative storytelling. Captiv8 have been involved with Tropfest for three years now and they continue to create amazing work for us. They have a great understanding of our brand and audience,” he said.
Role: script and concept developement, storyboards, produce, direct, shoot, smoke grade, compositing, graphics, sound design.
Information: A 3D animation stinger we developed to compliment the existing Toyota Rukus full length TV commercial for broadcast across FOXTEL channels and online pre-roll. The brief was to create an element of intrigue and tease for the full length commercial whilst retaining the creative credentials true to the Rukus launch – the result was well received!
Information: The Purina TVC and competition spot stars babydoll 'the cat' giving her cat kiss of approval of the fancy feast product. Getting a cat to lick its lips on cue can be a tricky time taking process but babydoll delivered and spent the rest of the day in her trailer with a lifetime supply of fancy feast product.
Role: Story boards, Animatic, Treatment, Director, Production, Grade and Audio Mix.
Information: The intention of this spot is to evoke that carefree feeling that "Real beauty comes from within". The journey like treatment, and filming style, combined with the finished grade and music create an emotive yet natural feel.
Role: Treatment, Directing, Film Production, Design, Grade & Post
Information: The short film has been created to promote the Sydney Story Factory, a philanthropic initiative encouraging disadvantaged kids to be creative. Captiv8 art directed and animated this inspiring short film titled, 'Measuring Up'.
Role: Art Direction, Script Development, Production
Information: Working with Val Morgan we created a 30 second TVC which focuses on the ease of use of Oovie. The quirky design and animation approach really fits with the unique Oovie product offering and brand personality.
http://www.captiv8.com.au/projects/MCCAIN_DESIGN
Information: Launched for Tropfest's 2012 short-film season, the iPhone (iOS based) App contains a tonne of exclusive, never-seen-before content. Streamed via the Youtube API, Captiv8 designed the app to house a great range of Tropfest finalist films from over the years, as well as an exclusive selection of shortlisted films from last year's competition.
Role: UX, design, coding, deployment & management to App Store.
http://www.captiv8.com.au/projects/TROPFEST2012
Information: Working with Morph Sydney we had the task to create three online games turning the 'ordinary into the extroadinary'. The games had the ability to connect these games into a robust microsite with some serious Facebook connectivity for viral consumption. It would be fair to say our studio was turned into one big gaming hub, and we enjoyed a few cans of V too!
Role: Flash game development, sound design.
Information: The launch of a fantastic new product for 3M was briefed into Captiv8 with a number of key communication goals. The product had to be shown as clear, flat and removable. We also needed to highlight that when it is washed it remains sticky. We could only use a hand to demonstrate this. Take a look at how we answered the brief.
Role: Script concept development, storyboards, Director, film production, editing and grade.
http://www.captiv8.com.au/projects/3M_SUPERSTICKY
http://www.captiv8.com.au/projects/3M_RPI
http://www.captiv8.com.au/projects/3MPOSTIT
Information: Working with ESPN & Director Graham Cousens we created a great little TVC campaign for the channel launch of ESPN2.
Role: Film Production, Edit, VFX & Post, Music Composition.
http://www.captiv8.com.au/projects/ESPN_360
http://www.captiv8.com.au/projects/ESPN
Information: As part of Toyota’s ‘Lifetime of Advantages’ program we produced and integrated a range of long-form videos that live on Youtube and other destinations. From the shoot to design, motion graphics and the channel delivery, we were involved across the entire production process.
Role: Script Development, Direction, Production and Motion Graphics
http://www.captiv8.com.au/projects/TOYOTA_RUKUS
Information: A combination of motion graphics design and live action to communicate the green benefits of using 3M's fantastic range of re-cycled products.
http://www.captiv8.com.au/projects/3M_SCOTCH
http://www.captiv8.com.au/projects/WATTLY_ID
Information: Working with Basketball Australia we designed and produced a TVC promoting Basketball as 'Everyones Game'.
Role: Concept, design and production.
Information: ESPN briefed us to come up with a concept to launch ESPN The Best of International Sport, featuring Sam Kekovich. We concieved & delivered 8 TVCs that ran on Foxtel & Austar over 12 months.
Role: Concept & script development, design, direction, 3D, Compositing, grading & GFX.
http://www.captiv8.com.au/projects/ESPN_6NA
http://www.captiv8.com.au/projects/ESPN_360
http://www.captiv8.com.au/projects/ESPN_DESIGN
Information: Captiv8 partnered with the Cancer Council NSW to create an immersive Flash website that allowed users to submit messages of hope for loved once who had experienced or were experiencing cancer.
Role: Conceptualisation, UX, Design, Flash Development, CMS
Information: A combination of motion graphics design and live action to communicate the green benefits of using 3M's fantastic range of re-cycled products.
http://www.captiv8.com.au/projects/3M_RPI
Information: ESPN are building their social media presence. We developed this customised RBS 6 Nations Facebook page to help build their community.
Role: Consultation & strategy, page layout and design, video production, coding & FB integration (FBML), CMS.
http://www.captiv8.com.au/projects/WES_CARR_DESIGN
Information: With only 2 weeks to produce, our illustrators and animators had the afterburners on to develop this unique spot for STA Travel.
Role: Concept development, design and production.
Information: You will find a box of Shapes in almost every Australian pantry. On this occasion every box contained a code for consumers to enter the Shapes Shouts You promotion. The microsite featured a 3D Shout-o-Meter, which showered your screen with prizes and of course Shapes!
Role: Concept development, user experience (UX) architecture, technical direction & development, 3D animation.
Information: The Stayz Deals Finder is a Facebook app that connects with the Stayz website backend to feature real time property deals and OMG! there are some great deals available.
Role: Conceptualisation, UX, Design, Facebook Application Development, CMS
http://www.captiv8.com.au/projects/STAYZ
http://www.captiv8.com.au/projects/STAYZ_GG
http://www.captiv8.com.au/projects/STAYZ_DIGITAL
Information: The short film has been created to promote the Sydney Story Factory, a philanthropic initiative encouraging disadvantaged kids to be creative. Captiv8 art directed and animated this inspiring short film titled, 'Measuring Up'.
Role: Art Direction, Script Development, Production
Role: Production and post production.
Information: We have enjoyed working with Tropfest over the last 2 years to deliver all design and graphics packages for the live event and broadcast production.
Role: Design & motion graphics.
Information: Working with Sony Music we created the Fearless film clip for Wes Carr. Pulling in a few known faces, the production came off nicely and won a few awards along the way!
Role: Creative and concept development, production.
http://www.captiv8.com.au/projects/WES_CARR_BCAST
Information: As part of Toyota’s ‘Lifetime of Advantages’ program we produced and integrated a range of long-form videos that live on Youtube and other destinations. From the shoot to design, motion graphics and the channel delivery, we were involved across the entire production process.
Role: Script Development, Direction, Production and Motion Graphics
Information: Using vector style graphics we illustrated & animated a fun TVC for McCain School Veggie Patches.
Role: Design & Production.
http://www.captiv8.com.au/projects/MCCAIN
Information: This concept was designed as an engagement promotion to grow ESPNs FB fan base and get viewers watching the NBA Finals on ESPN. Through a simple and seemless one page mechanic NBA & ESPN Sports fans could predict game and player stats and if they got them right, win great prizes. A key to the success would be to entice viewers to watch games and track their progress, with bragging rights to friends helping to steer the viral component.
Role: Strategy and planning. Design and concept development. Production
Information: We had an open brief to target youth travellers in this TVC campaign for STA Travel. The concept was a stop frame animation with colourful and engaging graphics using a travel diary as the graphic device to tell the story.
Role: Creative concept, design and TVC production.
Information: Captiv8 created the look & feel for the ESPN online 360 channel. A cool mix of energy and art, depicting the dynamic and ever vibrant world of sport.
Role: Creative direction, design & production of TVCs, rich banner ads.
http://www.captiv8.com.au/projects/ESPN_360
Information: Working with Tropfest in 2010 & 2011 we were the production partner designing and creating all broadcast graphics.
Role: Design & Post Production.
http://www.captiv8.com.au/projects/TROPFEST_DESIGN
Information: Captiv8 designed & created a fun little animation to open the Tropfest Junior 2011 event.
Role: Design & Animation.
Information: We created a campaign which compliemted Coke Mother's exisiting advertisng camapign by developing this series of TVCs which ran during the Australian Contender on Fox8. Working with their agency we conceptualised and created 3 3D stick men animations, prodiding a 'Mother Of An Energy Hit'.
Role: Concept development, 3D animation and TVC production.
http://www.captiv8.com.au/projects/Mother
Information: MCN asked us to bring their new production arm to life. Utilising Flash & Papervision, Captiv8 created a immersive website showcasing their portfolio of work and literally brought the brand alive with the 3D company logo being the architect for content.
Role: Concept development, user experience (UX) architecture, technical direction & development, (Papervision 3D & Flash), CMS.
http://www.captiv8.com.au/projects/Multiply_design
Information: At Captiv8 we love sport, which has made it easy to design and produce broadcast, digital & print media. Launching ESPN as The Best of International Sport across the Foxtel & Austar networks.
Role: Concept development, design, direction & implementation of the creative across multiple media channels.
http://www.captiv8.com.au/projects/ESPN
http://www.captiv8.com.au/projects/ESPN_360
Information: Stop motion was used in the latest TV commercial for Recycled Post-It Notes. Shot using the Canon 7D it is a simple and quirky creative.
Role: Concept development, TVC production, directing and post production.
Information: Online video has become a leading form of digital advertising over the last few years. The Video Company, innovative in it’s offering asked us to create it’s digital hub both in portfolio, information and reference, giving the user an immersive Flash experience. Video certainly has escaped the box!
Role: Concept development, user experience (UX) architecture, technical direction & development (Flash), online video.
Information: The history of the apple is far more interesting than might be imagined. As is the story of Bilpin. Entering the cider market, Bilpin tasked Captiv8 to create a website that communicates the quality attributes of this crisp and balanced cider, as well as the history of apples in the Bilpin region. The site is fully dynamic, allowing them to easily add stockists, recipes and more.
Role: UX, Design, Technical Direction, Site Development, Admin, EDM Database.
Information: Working with Mediacom in Sydney Captiv8 were asked to create an easy to use m.site for recent changes to work health and safety legislation.
Using HTML/CSS/Javascript. HTML5 mobile boilerplate and Google Fastbutton
Role: Design and Development
Information: Site design and development for the Jack of All Trades tv series.
Role: Design and Development
Information: Optus needed a fun way to engage with customers and spread the good vibes over Xmas. Working with Creative Activation we created their very own version of the Elf Yourself personalised video.
Role: UX and Development, Flash application dev
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Kenneth Street, Bondi Beach NSW 2026
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