Nike has just released a brand new iPhone application for it’s European consumer base. The ‘True City’ app which makes the ‘hidden visible’, is a local guide for 6 European cities letting it’s users add the best spots as well it’s host ‘tastmakers’.

Utilising the latest technology, including a QR Code Reader, augmented reality through the iPhone GPS system, Nike becomes the source for all things trendy and cool in that particular city - helping to bridge trust between the consumer and the brand.